Sustainable Level: Product aims to go above the
industry level of environmental performance. Product is made in this country,
and takes the ends of its life cycle into consideration. Although this product
has many “eco” features, its premium for these features are not too high and
is priced at an affordable level.
Industry Level: Product serves its industry’s
purpose and adequately performs to its expected level. Product might be made
in a foreign country and has to be imported. Product does not stand out in the
way of the environment or sustainability.
Base Level: Product falls short of it’s expected
environmental performance relative to others in its industry. Product has a
shorter life expectancy relative to others. Product is made in far far away
and has to be shipped.
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